Email Marketing Weekly: This December
Welcome to the first post of Email Marketing Weekly! As the name suggests, each week a new post on email marketing will be added to this site – topics ranging from email strategy, email design and copywriting, e-contests, metrics, and email marketing case studies.
The goal of this blog is to help inform and inspire you to build the best email marketing program you can, through my first hand experience, and advice. Enjoy!
About Davis:
Hey – that’s me! Well, I live/work/play in Vancouver, British Columbia, and decided that after the past couple years of working in email marketing, I should start a blog about what works, and what doesn’t… and everything in-between. I’ve come to learn the ins and outs of email marketing development, strategy and design after working on hundreds of successful email marketing campaigns ranging from simple retail email marketing solutions, to complex, fully integrated email marketing initiatives.
I’ve worked with a wide variety of client types including:
- banks & financial institutions
- clothing and retail stores
- not-for-profit and non-profit organizations
- travel agencies
- auto dealerships
- tourism organizations
- … and everything in-between!
On top of working with these different areas, I’ve also executed email campaigns from every perspective including strategy, design, coding, testing and post-campaign reporting and analysis. This broad range allows me to link together the cause & effect aspects of email marketing and hopefully give an insightful understanding of what makes an email campaign work. Plus, I’ve picked up a few tips and tricks along the way, that’s hard to figure out, unless you’ve been in the trenches.