It’s happened to all of us: we craft our email, to send to our permission based list, but it still ends up in the junk filter. Well, here are four different ways to beat the email spam filter for legitimate emails. This is not to promote spam, but to promote deliverability.
Watch your links. Does your […]
With every email, there’s one very important piece of information that often seems to get overlooked: The Subject Line. The subject line of an email is one of the most important (if not the most important) detail that needs to be thought out carefully before sending. Why? Well, if your subject line isn’t intriguing or […]
There’s several different types of email marketers out there… Some, who think email marketing is all about opening Outlook, selecting all their contacts, and attaching a nice big PDF file and hitting send, and others who think the email needs to look drop dead sexy for anyone to care. Then, there’s that rare breed, who […]
Over the next year, I’m going to be blogging each week about a wide variety of email marketing areas, ranging from strategy, metrics and design, to tools, copy writing, coding… and everything in-between. But before I start getting too in depth, I figure going over email marketing fundamentals would be a good place to start. […]